Techaway: It pays off to treat people well

In this webinar, you will get three unique perspectives on why customer experience is the most powerful driver to profitability.

• The Emotional Customer: Shatters the myth of the "rational human" (Homo Economicus) by revealing that customer behavior is driven by four key emotional factors. This provides a foundation for understanding why a positive emotional connection with customers is non-negotiable. Presented by Elin Helander.

• The Technology Duality: Explores how technology can be both an enabler and a blocker of great CX. This crucial discussion focuses on choosing solutions that empower employees and create seamless, empathetic service, rather than rigid, outdated systems. Presented by Matrixx.

• The Proof Is in the Profit: Concludes with a real-world case study proving that a more customer-friendly solution is also a more profitable one. This segment provides concrete evidence that investing in great CX directly impacts the bottom line, turning a soft skill into a hard business asset. Presented by Bredband2.

A loyal customer base provides your company with a stable cash flow that becomes invaluable during economic downturns. But let’s be honest, does loyalty truly pay off for your customers as well? When consumers become more price-sensitive, even minor friction points increase the risk of churn. In this post, we’ll share insights from a major survey to help you craft a customer experience that stands out. It’s a win-win for you and your customers.